The Price of Underpricing Calculator

Your Numbers

Current session rate ($)

Average sessions per week

What you think your rate needs to be ($)

Your Income Gap

Gap per session

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Gap per week

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Gap per month

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Gap per year

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The Cost Over Time

If you don't raise your rates, here's what that decision costs you:

By this time next year —

In 3 years —

In 5 years —

This is money that could have gone toward an emergency fund, retirement, or simply being able to take a week off without doing the math first.

The Non-Financial Cost of Underpricing

Check everything that applies to you.

Resentment toward clients who can't afford higher rates Burnout from working more to make up for low rates Guilt about wanting to earn more Can't take time off without financial stress Putting off financial goals (emergency fund, retirement, debt payoff) Feeling stuck in your practice Considering leaving private practice entirely

Your non-financial impact score

0

What Your Score Means

Score 1 to 2: The non-financial costs of underpricing are starting to show up.

Score 3 to 4: Underpricing is actively affecting your practice and your wellbeing.

Score 5 to 7: The cost of underpricing has reached every part of your practice and your life.

The financial cost of underpricing shows up in your bank account. The non-financial cost shows up in your energy, your relationships, your ability to show up for your clients, and your sense of whether private practice is even sustainable for you. Most private practice dietitians calculate one without ever accounting for the other. Now you have both numbers.

The next step is understanding what has been keeping your rate where it is. The financial cost and the non-financial cost are symptoms. The cause is the guilt, fear, and money beliefs that have been making your pricing decisions without you realizing it. That is where the real work begins.

What Would It Take?

See fewer clients and still hit your income goal.

Ideal sessions per week

Ideal monthly income ($)

Rate needed per session

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